What If You Don't Have a Marketing Strategy What Happens Then
This is a great thought exercise to make your marketing strategy a priorityThis is a great thought exercise to make your marketing strategy a priority.
The Social Media HatWhen One More Hat Is One Too Many 12:34 pm on May 22, 2024
The article discusses how brands struggle to evoke emotional connections through ads like WeatherTech's Super Bowl commercial from 2023 due to less impactful branding and marketing strategies. It emphasizes the necessity of clear objectives, comprehensive measurement plans, and a strong alignment with broader business goals in digital marketing.
- Brand Recall: The discussion begins by highlighting brands that lack emotional resonance due to generic branding, which affects audience recall.
- Strategic Marketing Objectives: It stresses the importance of having defined marketing objectives and strategies aligned with business goals.
- Measurable Outcomes: The article outlines how setting clear, measurable marketing objectives is crucial for assessing campaign effectiveness beyond basic metrics.
- Market Expansion Strategy: It discusses tailoring strategies to support new product or service markets and the need for targeted research and development of campaigns.
- Fractional CMO Role: The text concludes by suggesting fractional CMO services as an alternative to in-house talent, especially for agencies lacking specialized expertise.
https://www.thesocialmediahat.com/blog/what-if-you-dont-have-a-marketing-strategy-what-happens-then/