Still Use Advantage Campaign Budget
Should you still use Advantage Campaign Budget (formerly Campaign Budget Optimization)Should you still use Advantage Campaign Budget (formerly Campaign Budget Optimization)?
Jon Loomer 12:34 pm on May 22, 2024
- Advantage Campaign Budget (ACB): Once-popular AI budget tool for Facebook ads optimizes across all ad sets within campaigns, allocating funds to maximize desired outcomes. Its relevance is debated due to current advancements in audience targeting capabilities.
- Exceptions: In cases like multiple product groups or countries necessitating different ad sets, ACB remains beneficial, allowing budget distribution without artificial constraints.
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